How website load time affects overall SEO

When talking about website load time, it basically refers to the average time that a guest has to wait until your webpage is entirely loaded. Under normal circumstances, the ideal load time of a website is approximately three seconds or less. Additionally, an e-commerce website takes about 7 seconds to load its pages.

As a matter of fact, the site load time has a significant impact on the user experience of your audience. A website that takes a long time loading can actually make you lose your revenue if the visitors have to wait for a long time searching for what they want. Moreover, a slow loading webpage is usually penalized by the search engines and this normally has a huge effect in as much as your Google ranking is concerned. Both the desktop and mobile devices will all be affected by the ranking.

What basically happens is that Google differentiates your website with the competitor site using specific segments and then determines if you are the fastest. However, you ought to keep it in your mind that the marks are not usually given unilaterally; Google takes into account to a number of factors such as the network, device and importantly the country where your website is located. ‘


Things that companies can do to improve their website load times


A webpage with a faster page load speed means better conversation rates, happier viewers, and crucially a high performing website. Let’s look at some useful tools that companies can use in their sites to improve their website load times.


Performance budget calculator

This a very important small tool that finds out the type of content that your website can handle and crucially keep it running maximally. The content is usually figured out based on the bandwidth.


Google page speed insights

This is a tool provided by Google and it’s used to carry out different tests about your website performance. Importantly, the tool will offer different result on how your website will perform on both mobile and desktop device platforms. The tools will also carry out a test in other important areas and offer results on what might be causing your website to slow down.


Pingdom Website Speed Test

A very helpful tool that offers speed solutions by testing your website from multiple locations across the world. This is actually one of the major reason why you should use CDN on your website.



This is majorly a plugin that’s installed in a browser and it’s used to provide you with information on whether CDN is being used, image sizes and significantly the number of HTTP requests.



With the above-discussed things in mind and proper implementation of the tool, you can undoubtedly improve the speed of your website. Just follow all the required guidelines and you will enhance your website performance in as much as the overall SEO is concerned. If you are working with an SEO company, make sure to ask what they can do to make website load times faster.

News Reporter